All the freebies you can claim before Christmas including John Lewis kids’ books, Xmas cards and Primark wrapping paper

SHOPS and businesses are embracing the season of goodwill by handing out freebies of all kinds to lucky customers.

Among the giveaways are popular kids’ books, meals, cinema tickets and Christmas cards.

Often the handouts are to encourage customers to download apps, lure them into stores for last-minute shopping or to shift excess stock before Christmas.

Here’s a round-up of what’s up for grabs.