New Year, new goals: How to set the right intention

For many people, the New Year is a fresh chance to ditch habits that don't serve them. It's often also paired with new aspirations tied to self-improvement or behavior change.

On social media, this unique season often revolves around a vague but familiar idea—setting an intention.

Just how one does this varies from person to person. Some TikTok users swear by (and sell) intention candles and journals. Others make it simpler by advising their followers to set an intention and repeat it regularly, sometimes multiple times a day.