Mahindra & Toyota set to achieve record sales in Indian car market amidst industry challenges

Mahindra & Mahindra and Toyota Kirloskar Motor are projected to achieve record sales in 2024, driven by new launches. This contrasts with the struggles of other major players like Maruti Suzuki and Hyundai in a slowing Indian car market. Toyota's success is fueled by the Innova Hycross and its partnership with Suzuki, while Mahindra's SUV models propel its growth.