Rose Parade 2025: Marching bands will be beating this company’s drum heads on Jan. 1. Meet Remo

For Robert Shen, president of Remo, Inc., the Pasadena Tournament of Roses Parade is a favorite tradition on many different levels.

For the 44th year, the Valencia-based company, known as the premier manufacturer of drum heads and drum accessories, will sponsor the annual two-day marching band extravaganza called Bandfest.

“It’s the perfect fit,” Shen said of the sponsorship, which includes his company providing some 2,000 specially designed drum heads to the two dozen participating bands, and the tourney as a whole.