Instagram filters are dead, but new AI video tools are coming to replace them

After announcing the end of support for Instagram filters coming in 2025, the social media platform finally revealed what’s next. The head of the company, Adam Mosseri, announced that Instagram is working on AI video tools that will let users completely change how they create content on the platform.

https://www.instagram.com/reel/DDwzSoyxRSx/?igsh=c2VtM2hoaWU5cHgy

“We are working on some really exciting AI tools for you video creators out there. We want to give you more tools to realize your ideas.