Trai move on int'l SMSes unlikely to help Reliance Jio, Bharti Airtel and Vodafone Idea's cash flow

Last week, Trai issued recommendations to industry definitions of 'international' and 'domestic' traffic, which were missing in the Unified Licence so far. These recommendations need Department of Telecommunications approval to come into effect. The notice read, "Any incoming application to person (A2P) SMS message shall be treated as an international SMS message, if it cannot be generated, transmitted or received without the use or intervention of any electronic device, computer system or computer application located outside India".