Oxford University names ‘Brain Rot’ as word of the year 2024
Oxford University Press (OUP), one of the largest academic publishers globally, has chosen “brain rot” as its Word of the Year. The term refers to the deterioration of mental state caused by excessive consumption of online content on social media.
OUP stated that “brain rot” was selected as Word of the Year through an extensive public survey and linguistic analysis by the Oxford Encyclopedia team. Around 37,000 people participated in the survey.
Competing words in the survey...
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