Ultraluxury hotel brands are turning to cruise ships and private jets

Hospitality companies like Ritz-Carlton, Aman, and Four Seasons have expanded their portfolios with private jet tours and cruise ships, as seen in a Four Seasons rendering.

Four Seasons; Getty Images; Alyssa Powell/BI

• Four Seasons, Aman, and Ritz-Carlton are expanding their portfolios with private jet tours and cruises.
• The offerings are part of a strategy to keep enticing high-paying customers in 2025 and beyond.
• This article is part of "Transforming Business," a series...