Macworld
Apple is diversifying its products and services more than ever, but there’s no question that iPhone is still king. No other Apple product, and perhaps not other product from any company, has a greater single cultural and economic impact.
The iPhone updates in 2024 were mostly more of the same—a new processor, improved cameras, and better battery life. The Camera Control button is maybe the biggest hardware innovation and it’s really just a new way to access the camera that isn’t always an improvement.