Small businesses lean into ‘cozy’ and ‘festive’ trends this holiday season

Comforting items are selling this holiday season: Scarves, hats, and gloves, humorous Christmas and Hanukkah cards and bright colors.

After the busy Black Friday holiday weekend, Kristen Tarnol, owner of Emerald Forest Gifts in Studio City, California, is already asking her supplier to send more fuzzy alpaca scarves and warm slippers that were best sellers over the weekend.