How popular is Kendra Scott’s Elisa necklace? Enough to sell one every minute

Tween obsession with the necklace has fueled the company’s enormous growth.

If you have a tween girl in your life, she’s very likely obsessed with a dainty necklace with an oval pendant. The Elisa necklace, made by the Austin-based jeweler Kendra Scott, comes in every color of the rainbow. Thanks, in part, to the brand’s cult following among the tween set, an Elisa necklace is sold every minute.