Being internet famous is hard to achieve when you have nothing particularly interesting to say - but if you are prepared to debase yourself and say anything to earn rage clicks, it can make you a few pennies. Mikel Arteta has been bad for a lot of people in the rage business. There hasn’t been a lot to cry about, we’re stable, we’ve been making good progress, that makes it hard to make a living if all you have is screaming in front of a camera (and to be clear, some made a very sharp pivot out of the banter era and do just fine).
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