‘Who thought of this?’: AMC customer calls out ‘Wicked’ drinks for this strange design flaw. It’s ruining the movie for everyone

In a bid to garner more excitement, and revenue out of theatrical experiences, cinemas like AMC feature themed promotional items. Like Wicked's boozy drinks that come with festive, light-up reusable ice cubes.

However, while these constantly blinking items may seem like a fun drink add-on, one TikToker wasn't a fan. Matthew (@neon_n) delineated his ire for the cubes, calling them a dark theater distraction. His viral clip on his Wicked theater experience seated next to viewers who had the drinks garnered over 696,000 views.