Lil Jon pens a poop-themed song for Cologuard, Erewhon debuts a $335 sweatsuit, and Hostess rebrands

Here’s all the branding news we’re following this week.

This week in branding news, Lil Jon revisited his iconic song “Get Low,” Erewhon released a predictably overpriced collection of organic apparel, and Hostess refreshed its look for the first time in 18 years. Here’s what you need to know.