Rising to the TOPS: How will NPUs and Windows AI grow in 2025?

2024 has been a big year for on-device AI in consumer electronics. Both Microsoft and Apple took swings with their respective operating systems, with Microsoft debuting its “Copilot+ PC” branding for AI-capable laptops and Apple releasing Apple Intelligence.

These early examples offered mixed results. Some features, like real-time translations and on-device speech-to-text, can be useful. Others, like Microsoft’s Windows Recall, have yet to prove themselves.

All of this hype...