Inside Amazon's agonizing attempt to save Alexa with AI

Amazon; Natalie Ammari/BI

• Amazon has faced repeated delays in launching a new AI-powered Alexa.
• Integration with partners like Uber and Ticketmaster has complicated troubleshooting processes.
• Latency and compatibility issues have also caused delays.

Amazon's Alexa seems like the perfect product for the generative AI era.

Getting this powerful technology to actually work well with the digital assistant is a monumental challenge that's been plagued by gnarly technical problems and repeated delays.