Influencing boomed to a $250B industry — and many small creators feel pushed out
Being an influencer can look great on the surface, but some are struggling.
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- The influencer economy is worth $250 billion and could grow to $500 billion by 2027.
- Increased competition and algorithm changes are making it harder for small influencers to thrive.
- Some creators have kept or returned to traditional 9-5 jobs for stability.
The influencer business is booming.
According to a Goldman Sachs estimate, the industry is worth...
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