Social Media Users Can Walk And Chew Gum. Why Abandon One For The Other?

Photo by Kumiko SHIMIZU

In the wake of the latest presidential election, it’s morning in America!

Well, maybe not, but a lot of people seem to be talking about Bluesky, which implies sun, which implies morning. OK, yeah, a stretch — the newly popular social media platform sounds more like an ELO fan site than a Reagan-era campaign slogan.

But the “newly popular” part — Bluesky launched in early 2023 as an invite-only beta, then in early 2024 to the general public — does seemingly...