Apple TV+ reportedly planning to license its movies – is this the beginning of the end?

Apple TV+ launched five years ago. Although it is home to a small but high-quality content library, the math to sustain the streaming service isn't perfect. Even with thousands of awards, acclaimed TV shows, and the adoration of many Apple aficionados, the company might be planning a strategic shift in how it handles its movies.

According to Bloomberg, Apple wants to license its films to other companies, such as foreign TV networks and stores, where viewers would be able to rent or buy them.