One marketing firm is merging AI and account-based marketing to attract new businesses. It's already achieved a 20x ROI.

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• Jasper is a marketing platform that provides AI-driven strategies to its clients.
• The company is using emerging tech to target businesses interested in AI-based marketing products.
• This article is part of "CXO AI Playbook" — straight talk from business leaders on how they're testing and using AI.

For "CXO AI Playbook," Business Insider takes a look at mini case studies about AI adoption across industries...