Beyoncé will perform songs from "Cowboy Carter" during Netflix's Christmas NFL games.
Justin Sullivan/Getty Images; Beata Zawrzel/NurPhoto via Getty Images
- Beyoncé will perform during Netflix's NFL Christmas broadcast.
- The game will be a major test of the streaming service's live programming abilities.
- It will also be pivotal for its advertising ambitions, which are expected to fuel future growth.
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