A man walks past a KFC restaurant in Shenzhen, Guangdong Province, China.
Cheng Xin/Getty Images
- China's KFC and Pizza Hut CEO said that she sits and watches her customers eat.
- This is one way she gains important consumer behavior insights, she said at a Fortune conference.
- CEOs like Whole Foods' Jason Buechel and LVMH's Bernard Arnault also walk their shop floors.
Joey Wat, the head of KFC and Pizza Hut in China, has an unusual approach to designing new products...