BARC India sees 44% decline in FY24 profit to Rs 20 crore

India's TV audience measurement body, BARC, experienced a 44% profit decline in 2023-24, despite stable revenue. The firm, reliant on broadcasters for 75% of its income, saw its subsidiary MDPL also face a profit drop. Despite this, CRISIL reaffirmed BARC's stable rating, citing its strong business model and high revenue visibility, but acknowledged potential impacts from regulatory changes.