Focus must be to move per capita consumption: Colgate India MD

In India, oral care consumption is very low and even markets such as the Philippines consume 1.8 times and Brazil 3.1 times compared to India. The company said oral health in India is often neglected and consumers don't take preventive action until it's too late. More than half the people do not brush daily in Indian villages and just a fifth brush twice a day in the cities. Eight out of 10 people have undiagnosed cavities, with only one out of 10 people going to the dentist.