I Just Realised Where Lurpak Really Got Its Name, And It Was Hiding In Plain Sight

You might already know where brand names like Haribo, HobNob and Twix come from. 

You may even be aware that the packaging for Roses and Toblerone used to hide a reference to their origins too.

But on the less sweet side of life, it turns out that Lurpak, the Danish butter brand, has a historical meaning that’s hidden in its branding. 

In fact, both the name and the design can date their inspiration all the way back to the Bronze Age. 

How?

According to Lurpak’s site...