How Charli XCX’s and Troye Sivan’s Sweat tour turned sold-out arenas into nightclubs.

Sweat turned venues with over 15,000 seats into intimate dance parties. The creative directors say that was by design. 

Unsurprisingly to anyone who was online this year, one of the most repeated names when the Grammy nominations were announced last week was Charli XCX, whose album, brat, earned seven nods. The Recording Academy also nominated Charli XCX’s creative director, Imogene Strauss for Best Recording Package (alongside branding agency Special Offer) for the ubiquitous, neon-green artwork of brat.