Rs 1,000 crore gold rush! Indians' festive gold buying helps Senco shatter its records

Senco Gold celebrated record-breaking sales this October, exceeding ₹1,000 crore during India's festive season. Despite record high gold prices, demand surged, fueled by a duty cut and strong rural buying. However, recent price dips following the US election have prompted some buyers to delay purchases, anticipating further drops before India's wedding season.