Sweden wants to be the first country to trademark its name: 'We'd prefer if there were only one'

Visit Sweden

• Sweden wants to be the first country to trademark its name.
• Visit Sweden said it intends to protect the country's identity and prevent travel mix-ups.
• Countries can't trademark their names, but designated travel destinations can.

Sweden wants to become the first country to trademark its name.

The country's tourism office detailed its efforts in a press release on Tuesday, saying that...