Breaking The Mold: Contrarian Strategies For Successful Tech Product Launches

Let’s get real: launching or redesigning a product in the consumer tech space isn’t a walk in the park—it’s more like navigating a minefield with a blindfold on. The market is saturated, consumer attention spans are dwindling, and the margin for error is razor-thin. But don’t worry (too much), there’s a method to the madness. As someone who has done this multiple times here’s my guide.

1. Embrace the Unpredictable...