The four most underrated vacation spots in Mexico

By Gina Hamadey | Bloomberg

Ten million visitors came through Cancún in 2023, representing 1 in 4 tourists to Mexico that year. For a country three times the size of Texas, rich with culture, art and nature, the figure is a perfect encapsulation of the problem with overtourism: people descending on one or two main points while dozens of splendid places remain largely under the radar.

As Mexico prepares for its high season—which spans from the winter holidays through spring break—it’s...