‘They might be even more expensive’: Costco shopper buys new roll of Kirkland Premium paper towels. Then she notices something different

In recent years, many shoppers have accused manufacturers of engaging in the practice of “shrinkflation.” This is where a company reduces the size of their product while keeping the price the same—or, in some cases, even increasing the price.

While companies may see this as a way to subtly reduce costs without making their changes obvious to the consumer, more and more shoppers are taking to the internet to say that, not only do they notice these changes, but they’re mad about them.

For example...