Reddit is eating Google's lunch. And Amazon's. And Yelp's.

Getty Images; Jenny Chang-Rodriguez/BI

For a long time, Reddit felt like it wasn't a place for everyone. Not that everyone couldn't be there — it's free to join, completely anonymous, and you can lurk without an account — but it was also a weird, sometimes dark little corner of the internet, probably closer to 4chan than Instagram. It was a bastion of free speech but one that could get ugly, something that Reddit leadership struggled to define and defend. The interface was tricky to navigate for those not in the know.