Spark looks to bigger phone bundles for ARPU refresh

Spark banks on premium bundles to boost ARPU

Spark has announced new mobile plans which have the potential to improve its average revenue per user (ARPU).

When the company reduced its guidance for the 2025 financial year last month, it told the NZX that it expected its mobile service revenue to stay flat year-on-year. The company had previously forecasted a three percent growth. Spark listed pressure on mobile ARPU as one reason for the guidance downgrade.

Historically the company’s...