Max plans to kick off its password-sharing crackdown soon

The days of sharing your Max account with friends and family are drawing to a close. During a Q3 earnings call on Thursday, Warner Bros. Discovery CFO Gunnar Wiedenfels confirmed that Max will start its password-sharing crackdown in the coming months with “very soft messaging” to customers before ramping up the process in 2025 and 2026.

As The Verge reports, Wiedenfels called the crackdown “a form of price rises,” referring to the fact that the Max streaming service will finally be “asking members who have not signed up...