Why the CEO of a big US homebuilder is gambling on green homes
Holly Farms is a "zero energy" community in Parkville, Maryland built by Beazer Homes.
Catherine Boudreau/Business Insider
- Beazer Homes is building "zero energy," climate-friendly homes even though they're more expensive.
- CEO Allan Merrill said the upfront investment will pay off long-term.
- Challenges include higher costs, market education, and appraisal practices for green homes.
A new community of 19 single-family homes north of Baltimore is at the forefront of the green-building movement.
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