The water bubble is about to burst

Water quality and scarcity issues are on the rise, but we can help turn back the tide.

The United States has faced various economic bubbles, but one lesser-known phenomenon is taking its toll nationwide: the “water bubble.” Earth has a finite amount of water; only 0.5% is accessible, fresh, and usable. It’s our most precious resource, and it’s under incredible stress. Water scarcity is increasing, water quality is deteriorating, and cities and states are scrambling to address these challenges.