The Calm app bought ad blocks on CNN and ABC on election night to give viewers '30 seconds of silence'

Calm

• The Calm app bought some prime advertising space on election night.
• It bought ad blocks on CNN, ABC, and Comedy Central to give viewers "30 seconds of silence."
• "I give this campaign an A+," said Pauline Brown, a marketing professor at Columbia Business School.

President-elect Donald Trump cruised to victory on election night, and dozens of breaking news alerts went live as swing states were called.

Calm, a mental fitness company...