I felt out of my depth with my multi-million-dollar business. Sharing my struggles on TikTok helped save me.

Amy Smale/Odd Muse

• Aimee Smale started her fashion brand Odd Muse four years ago, and it is now a $20 million business.
• On TikTok, she said she was overwhelmed by how much it has grown and felt out of her depth.
• The response has helped Smale decide what to do and where to take her business next.

This as-told-to essay is based on a conversation with Aimee Smale, 27, the founder of Odd Muse, who lives in London. The...