Hershey's Turns Viral Incident Into a Limited-Edition Candy
On Nov. 1, Reese’s announced the launch of its limited-edition Deconstructed Peanut Butter Cup Kit.
It’s the company’s response to a viral Reddit post made by u/dewkitt on Oct. 26. "My entire five-pack of Reese's had no peanut butter in it,” the user wrote alongside a picture of five half-eaten Reese’s, all of which appear to be solid chocolate. The Hershey Company, which owns Reese’s, clarified the mixup by sending the poster a coupon. But u/dewkitt presumably isn’t seeing any residual payments from the idea they helped to hatch.
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