Fast food chains are locked in a 'value war' for US customers
"Consumers have become more discerning," Moody's Ratings analyst Michael Zuccaro said in a note. "Value perception is a key driver."
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- Fast food chains say they're locked in a "value war" to win increasingly choosy US customers.
- On earnings calls, brands highlighted ways they're trying to offer more bang for diners' bucks.
- As customers push back on high prices, companies are looking beyond temporary discounts to earn sales.
It's an...
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