Inside NASA’s branding for its biggest mission in years

From bold gradients to angular type, the branding for NASA’s Artemis mission to the moon is unlike anything the agency has created before.

The stakes are high for NASA’s Artemis missions. Starting next year, the agency will put the first woman and first person of color on a mission to orbit the moon. The following year, a NASA crew will actually land on the moon, exploring more of its surface than ever before—and work alongside others to build a presence there, which will deeply inform humanity’s quest to Mars.