Creator of McDonald's Happy Meal: 'Never dreamed it would be what it is today'
KANSAS CITY, Mo. (WDAF) – A Kansas City, Missouri, advertising agency celebrated its 60th anniversary on Nov. 1.
Bernstein Rein has had major clients over the years, including Walmart and Blockbuster. However, it's best known for creating something a billion parents now purchase each year: The McDonald's Happy Meal.
Bob Bernstein said Kansas City's nine McDonald's franchises were struggling somewhat when his agency first landed them as a client in 1967.
"The first...
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