How to Make Your Cologne Last Much, Much Longer

So you’ve found a cologne, or unisex fragrance, that you love. But after finding the right scent, you'll probably wonder: How to make cologne last longer? Like, as long as you possibly can?

“I think Americans are a little less informed on the proper application of fragrance,” Matt Moore, co-owner of the Austin-based EastWest Bottlers, told Men’s Journal. “Big fragrances that are animalistic—musk-based, wood-based, or Oud-based—are typically going to have a much stronger wake or trail, where...