Sainsbury’s reveals first Christmas advert of the season – it stars iconic children’s character & ‘phizz whizzing’ magic
SAINSBURY’S has revealed its Christmas advert for 2024 and it features an iconic children’s character.
The star of the festive clip is The Big Friendly Giant (BFG), a loveable creature from Roald Dahl‘s children’s book.
The advertisement features the iconic BFG. It shows him on the hunt for better-tasting food. The children’s character is helped by a Sainsbury’s shop workerIt begins with the Giant asking how he can make his Christmas more “phiz whizzing” a word ...
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