Peloton appointed the co-founder of Apple Fitness+ to serve as its new leader.
Peter Stern, who joins the digital fitness brand from a position at Ford, is slated to become president and CEO beginning Jan. 1, according to a Thursday (Oct. 31) press release.
“Peter is a seasoned strategist with a track record of driving sustainable growth through innovation, and we have every confidence in his ability to lead Peloton during this important time,” Jay Hoag, chairperson of the Peloton board, said in the release.