Despite the growing interest in digital payment methods, the adoption of pay by bank remains surprisingly low. A PYMNTS Intelligence report, “What Consumers Need for Pay by Bank to Catch On,” done in collaboration with Trustly, looks at the barriers to adoption and what payment providers can do to educate more consumers about pay by bank.
Barriers to Adoption and Consumer Concerns
Several key barriers contribute to the low adoption rates of pay by bank among consumers. A significant...