Going desi in the global age: PhonePe's strategy to expand as an India-centric startup
PhonePe, backed by Walmart, focuses on made-in-India products. It launched Indus Appstore and Pincode to compete with Google, Apple, Flipkart, and Amazon. The company achieved a 74% revenue increase in FY24 and returned to profitability. PhonePe aims to create jobs and drive India's digital payments growth.
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