While generative AI is still in its infancy, it's set to play a major role in video game development going forward. Imagine if NPCs in your favorite game had an infinite number of responses and could understand anything you said to them. Or imagine if a world could change completely based on how you played the game, with each change being totally unique to your specific scenario.
While we're perhaps at least a year or two away from new AAA games leveraging generative AI to enhance gameplay...