Frederick Herzberg’s Two-Factor Theory

Motivational factors belong to an individual. They directly affect performance. Bosses need to pay attention to motivational factors because this is something they can influence or even control.

Being able to tick each motivational factor for everyone on your team is important, missing any motivational factors quickly leads to bad attitudes and negative thinking.

Herzberg’s motivational factors include:

Achievement:

This is the sense of successful conclusion: making a sale, reaching a target or solving a problem.