Daniel Birnbaum, the former CEO of SodaStream, is offering a hefty cash reward to anyone who delivers an Israeli prisoner held in Gaza back to Israel.
In a video circulating on social media, Birnbaum appeals to "the good people in Gaza" and offers $100,000 to anyone who frees an Israeli hostage from the clutches of Hamas.
"This was a terrible year. It's time to wrap things up. It's time to move on," Birnbaum states in the video. "A few days ago, Benjamin Netanyahu promised free passage...